The World Travel & Tourism Council (WTTC) is a global organization that represents the travel and tourism sector, working with leaders from the public and private sectors to drive sustainable growth in the industry. Founded in 1990, the WTTC advocates for policies that promote travel and tourism as a major driver of economic development, job creation, and cultural exchange. The organization collaborates with governments, businesses, and various stakeholders to develop strategies that ensure the industry’s resilience, sustainability, and ability to adapt to evolving challenges.

WTTC’s annual Global Summit serves as a platform for industry leaders to discuss key issues, share insights, and explore opportunities for innovation. The organization also plays a critical role in setting standards and guidelines that shape the future of travel, emphasizing the importance of responsible tourism and the preservation of local cultures and environments.

As a travel agency committed to delivering personalized and sustainable travel experiences, Zelen Leisure is proud to align with the values and objectives of the WTTC. Zelen Leisure believes in promoting responsible tourism that not only benefits travelers but also contributes to the well-being of the local communities in Sri Lanka. By supporting initiatives that prioritize sustainability and cultural preservation, Zelen Leisure is part of the global movement driving positive change in the tourism industry.